Google Analytics

One of the most common complaints heard from small business e-commerce entrepreneurs is "Why is no one buying from me?" While design and product selection are easy fixes, there are more unknown factors that keep shoppers away from your store.

Google Analytics is a service offered by Google that generates detailed statistics about the visitors to a website. It tells you everything you want to know about how your visitors found you and how they interact with your site, thereby enabling us to improve your site to convert more visitors.

If you're armed with statistical data about your online store — Where your visitors are coming from? How long are they staying? Why are they leaving? What keywords are shoppers using on Google or Yahoo that lead them to your site? — you stand a much better chance of being successful in the long run.